吳啟民(Alan) 創辦人

崇尚簡潔純淨，以少為多的天生設計師，幼年即遠赴加拿大求學，薰陶於多元文化的衝擊，融入跨國界的設計語彙。

回國後任職於國內頗負盛名的匯僑設計公司，接觸嬌蘭、Elizabeth Arden等品牌商業空間設計團隊，累積了國際級的設計能量，直至創立尚展設計公司後，更是大放異彩。

吳啟民是國內少數專研美式風格的設計師。他在流暢的空間動線規劃中，自然散發出特有的人文氣質，低調陳潛、氣韻饒樑的美感，廣受各界好評，進而帶動國內美式風格設計的風潮。

Mr. Chi-Ming Wu Founder/ Director of Design, SID

Wu has shown his talent for drawing since childhood. Enthusiastic about artistic creations, Wu had won numerous awards from participating in art contests. A unique background involving motion pictures, Wu has been deeply nurtured by Hollywood productions and love to see movies. He is even more interested in the costume design, production design and set decoration than the plot itself. An unusual habit of drawing set decoration after seeing the movie has laid a solid foundation for him to engage in the business of interior design.

Educated in Canada since high school, Wu studied art and interior design in college. The learning and living experiences in Canada have expanded his horizons and provided inspirations. He is especially fascinated by Montreal in Quebec, a UNESCO City of Design, thus the French ambiance becomes the most significant influence in his design style.

Wu travelled extensively in North America and Europe while he was a student and also after graduation. Such travelling experiences offered tons of exposures to multiple cultures. After returning to Taiwan, he joined the local largest interior design firm and worked with internationally renowned design teams on commercial cases. The working experiences have accumulated his capacity to become an entrepreneur.

Wu established Simple Interior Design (SID) in 2004 when his career as a professional interior designer reached its climax. He is a trendsetter of American style in the local interior design market. He integrates the Art Deco style with a Paris touch and combines them with the elements favored by Hollywood celebrities, thus creating an exclusive taste of living popular among the local rich and famous. Fellow interior designers begin to pay close attention and even follow his footsteps. The average daily hits of SID’s blog are over 1,000 and accumulated hits are about to exceeding one million.

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吳啟民設計總監作品

大器來自經典、舒心來自少即是多的設計巧思

吳先生在竹北高鐵站特區找到一座近百坪的大宅，滿足他對美式休閒度假風格的渴望。設計注重舒適度，引入全熱交換和地熱地板，提供清新空氣和溫暖。室內挑高天花板、鑄鐵、玻璃元素展現現代感，主要起居室陳列吳先生的藝術品，主臥室以Hickory Chair經典加勒比海床組為特色。整體設計凸顯吳先生的品味，打造了休閒放鬆的理想住所。

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古堡情境家居，體驗美式生活的優雅實現

這180坪的居所靠近桃園機場，主人常出國。房屋以美式風格為主，客廳強調家人互動，有自由擺放的沙發和主人椅，中央是仿真火壁爐。天花板採用九宮格裝飾，搭配黃銅吊燈。一個畸零的角落設有吧檯和壁爐，提供隱密和舒適的空間。餐廳有開放式書牆和茶鏡裝飾，並使用銅製吊燈增加流動感。廚房以推拉門隔斷，方便區隔油煙，同時擴大用餐區域。整體注重收納和舒適的生活環境。

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美式奢華-風華並茂，家庭宴會廳同場加映

桃園180坪美宅，現代風格，左翼主臥與女兒房，北歐風壁爐，創造摩登Living Room。右翼私人Club風餐廳，奢華感十足，六人座餐桌歡聚。屋主異國收藏展現生活，偏廳畫室充滿度假風。W家徽門守護隱私，主臥工作室，浴室六星級，威尼斯鏡奢華。值得傳家的美宅，結合豐富旅遊經驗，打造舒適耐用的奢華住宅。

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美國東岸紳士般的高階質感，暗色系的低調奢華

屋主喜歡低調沈穩的美式曼哈頓風格，尚展設計以黑檀木和鋼烤元素打造中性色調的居家氛圍，展現了高階質感。整體風格以國際五星級酒店為靈感，餐廳和主臥房營造雍容氣派。屋主喜愛十九世紀末工業時期的懷舊風格，家具和飾品以機械原理的物品為主。整體家居以皮革、金屬和中性色為主調，展現了低調奢華的感覺。

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美式古典-當代藝術品絕美展示大宅

五層透天別墅充滿業主的藝術珍藏，結合當代風格。客廳以浮世繪畫為焦點，搭配美式古典及現代義大利家具。窗邊客廳營造休閒氛圍，壁爐區成為小起居室。家族三至四樓風格各異，包括畫房、北歐風渡假區和主人的臥室/書房。五樓為閨蜜私領域，收藏珍愛的藝術品，成為獨特好友聚會空間。

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樸境.原質全家共享的大器Great Room

這是一個以家庭為中心的設計案例，主人希望成員有獨立空間又能共享公共區域。設計強調回歸初心，尋求樸實自然，追求極大化空間。兩戶毛胚屋合併，創造開放的Great Room，包括娛樂、音樂和閱讀區域。建材運用衝突美學，結合鐵件和木頭，突顯原始紋理，形成冰涼與溫潤的對比美感。室內設計注重平衡，講究美感和實用比例，打造完美的Great Room。

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尚展設計在都會叢林的美式風格靈思創造所

尚展設計新辦公室位於光復南路商業大樓七樓，與國父紀念館相鄰。入口玄關以挑高、鐵道枕木和木地板營造戶外庭院感。大廳展示美式風格，有原木桌、百葉窗、壁爐，氛圍舒適、大器、溫暖。尚展設計專注於美式風格，提供舒適、啟發性的工作空間，以及夢想的居家空間。新辦公室特色包括大理石吧台和華麗夢幻區域，天花板薄貼皮設計，花壁紙營造繽紛氛圍。

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喜愛品酒嗎？這個夢幻美式酒窖你怎能錯過？

台灣是全球第三大威士忌市場，且紅酒市場逐漸崛起。品酒、藏酒成為時尚，電子酒櫃普及。尚展設計為朋友張小姐打造3000瓶珍酒的酒窖，注重系統工程和美式Rustic風格，營造粗獷舒適感。酒窖有頂級酒陳列和VIP招待所，吧台類似高級俱樂部，提供專業解說。整體設計優雅舒適，原木斜天花板仿古氣氛，彷彿散發遠古香氣。

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